Protection, Retirement, Wealth, Balance
Your Money Has a Higher Purpose
Financial services and financial planning should prioritize the humans who need them, rather than the advisors and companies that provide them. If you've felt like other advisors don't understand you and your concerns, focus more on the numbers than your life, or have 'screened' you because your assets weren't substantial enough for them to work with you, you may appreciate our human-centered advising approach.
Money is personal and emotional, underpinning everything in your life. That's why we look beyond your portfolio to assist you in building balance and security, especially if you belong to the many individuals whose careers have a higher purpose than simply making money. We don't impose required minimums for assets or income, and we believe that everyone can benefit from wealth management guidance.
We value you, not your money.
What we do
Protect What's Important
Protect What's Important
Protect What's Important
You are your most valuable asset. As part of your financial planning, protect yourself and those you love with life, disability, long-term care, and longevity insurance through human-centered advising that prioritizes your needs in wealth management.
Create Balance
Protect What's Important
Protect What's Important
Discover the steps to engage in effective financial planning that allows you to save for tomorrow while living life today. By understanding how money flows through your life, you can make the most of it with a focus on human-centered advising and smart wealth management.
Build A Secure Life
Protect What's Important
Build A Secure Life
Build a life you'll look back on with pride and peace through effective financial planning. Achieving financial security allows you to be self-sufficient, pursue your interests, help those you love, and support the communities you care about, all while benefiting from human-centered advising and comprehensive wealth management.
Lydia Palmer, RICP, Founder & Financial Advisor
My Journey
Life experience matters. After a fulfilling 19-year career in higher education and fundraising, I chose to transition into financial planning as a financial advisor. I've raised a child, navigated the complexities of college, bought and sold houses, changed jobs (and retirement plans), figured out health care options, built secure retirement funds, and more. I've also encountered challenges, such as overspending, making poor investment choices, trusting the wrong people, and facing failures. This blend of life knowledge, combined with my licenses and credentials, creates a powerful foundation for human-centered advising.
When I began this career, I encountered the same queries I'd heard from advisors years ago: "What's their household income?" "Do they have a minimum of $XXX in assets?" It often felt like the 'ideal client' was defined solely by how much an advisor could earn from them. However, I believe everyone needs financial guidance, particularly those who have dedicated so much of themselves to their careers and communities. Our journeys are measured by more than just a balance sheet, and my mission is to ensure your balance sheet reflects the true value of your life, incorporating the principles of wealth management.
Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Financial Representative of Guardian. CA Insurance License Number - 4261847.
